Should My Aspiring Content Creator Pal Stop Using People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can get us: an opening. I know not all people likes being filmed, but often unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends help each other in minor capacities. I thought recording a short video here or there would be fun for her. Innovation flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I cherish our friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is content. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Amy Harrison
Amy Harrison

Aria Vance is a financial analyst and tech enthusiast with over a decade of experience in market research and digital innovation.