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The platform is rolling out a updated setting that enables them to lessen the quantity of AI-made content appearing in their timelines. This move comes as the service announced that it currently hosts in excess of 1 bn AI videos.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global release. This shift coincides with a surge in content created by AI, fueled by new AI video creators.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A significant portion of this content is deemed low-quality AI content, a term for inferior, factory-style content that is often illogical or surreal.

Based on user feedback that many people enjoy content created using AI tools, from digital art to educational videos, and we intend to provide users the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.

AI on the Platform

The platform disclosed that there are presently 1.3bn videos on its service tagged as AI-generated. Collectively, in excess of 100 mn videos are submitted to the platform each day, making AI-generated material a minor percentage of its total content library.

How to Adjust Settings

Members will be in a position to reduce or increase the volume of AI-generated videos they watch by using the topic control option in the platform and picking “AI-generated content”. Additional categories that currently be controlled under the tool include news, fashion, cosmetics, and dance.

Platform Guidelines

Its rules mandate creators to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.

Additionally, the service will from now on add an artificially created tag to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This step is intended to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

TikTok is furthermore introducing a two million dollar educational fund for professionals and groups to produce learning resources about responsible artificial intelligence. This initiative will assist non-profit groups focused on educating coding and technology.

Moderation Strategy

TikTok has supported its content review process, following discussion over proposals to lay off a large number of safety staff in the UK. The company is expected to eliminate hundreds of positions in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.

A company official stated that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by staff. TikTok stated a significant reduction in disturbing and violent content handled by content reviewers over the past year due to intervention by its automated systems.

We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”